Green opportunities to undertake and boost
In the A Onda Verde Study you have access to the map of challenges and opportunities for building a green economy in Brazil.
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What is the Green Wave Study
The Green Wave Study is a mapping of the main challenges that the country faces in the environmental agenda.
The research resulted in the first qualified framework containing the key sectors, impact factors and opportunities for the low-carbon ecosystem in the country.
From field research to careful analysis. Find out how the Study was carried out
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Discover comprehensive analysis of environmental challenges and solutions in Brazil
Timeline
To understand where we are today and prepare for the future, we first need to understand how we got here. We go through our history and highlight the main milestones in the relationship between the environment and the Brazilian economy, since the 19th century.
Emerging vision
In addition to mitigating the negative environmental impacts generated by economic activity, the emerging vision moves towards ensuring that the positive impact on the environment is integrated into business, being strategic and fundamental for corporate sustainability.
Challenges
Even with all the wealth produced in our country, there are still challenges that require more efficient actions, both from private and public initiatives, such as: climate change; deforestation and forest degradation; disorderly occupation of territories; and insufficient basic sanitation.
Green markets and opportunity matrix
Within the green economy there are market trends that could gain enormous space in Brazil. The world today presents business opportunities in the fields of bioeconomy, environmental asset markets, product traceability, and regenerative business.
Regenerative future
Our future as humanity depends on a new economic model, aimed at the regeneration and rehabilitation of the planet. The integration of sustainability into the private sector, mainly based on ESG criteria, represents a major advance in recent years, however, this is just the tip of the iceberg.
Discover innovative opportunities and solutions for sustainability in Brazil
In addition to the financial sector, we mapped 7 key sectors of the green economy, illustrated in the figure, and identified opportunities for new technologies and business models. Anyone interested in green business can use the matrix as a route to their goals. On the Onda Verde Platform it is possible to learn about businesses in each sector.
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Meet the project's creators
What are they saying about us?
Onda Verde presents a comprehensive overview of the main opportunities and challenges to develop solutions based on low carbon emissions in key sectors of the Brazilian economy. With a critical and diverse view of actors, the study explores the feasibility and benefits of accelerating the transition to a more sustainable and resilient economy in the face of the challenges of climate change.
Jaqueline Nichi - Climate Ventures
The Green Wave identifies key opportunities in the transition to a low-carbon economy that is expected to occur by the middle of this century. It is a central source of information for entrepreneurs and investors to navigate the challenges of the transition.
Gustavo Pinheiro - Climate and Society Institute
There are opportunities that range from helping with the transparency of information, contributing to the traceability and origin of products, to efficient forms of business intermediation. It is important to have services that can help mitigate risks and allow us to create foundations that keep our forests standing.
Maria Eugenia Taborda - UNEP FI